The trend of video marketing, as an aspect of digital marketing is on continuous rise all because of YouTube, the world’s second largest search engine. Therefore, every person who wants to grow its business over internet goes for video marketing. To enhance, marketing potential on a video platform like YouTube requires a completely different set of skills. So, today we are going to enlist 8 major ways by which you can grow your business over YouTube. Let’s get straight into this:
1. Targeting mobile users
This is the major reason why many famous brands and firms go for video marketing via YouTube because they want to gain control over mobile users. Approximately, 60 percent of YouTube videos are watched via smartphones. This number is going to grow in coming years due to increase in numbers of mobile internet users. If you want to make the best out of this, design and develop your video content based on mobile specification such as screen size, font, images and other elements. Before publishing your video on YouTube, watch it on your mobile, you will get a better idea how to optimize the video for mobile users.
2. Create videos around a single topic
Like on website or pages, creators can write content on different types of issues or topics. Video platform is not preferable for this practice. If you do this on video platform, you will not achieve success. So, to achieve success on YouTube, decide the category or topic on which you want to create videos. Remember that publishing of one video take 3-4 days because video creation has to go through several stages of production.
3. Use of thumbnail
The biggest tool for attracting large web traffic on YouTube is thumbnail. I think majority of us have watched videos on YouTube because of attractive thumbnails. Majority of us are aware of the fact how the thumbnail deceive us, arouse the curiosity and compels the user to watch the video.
Thumbnails are used to increase the CTR (click through rate) of videos. So, if you want to increase the views, learn the art of designing quality thumbnails. A thumbnail which attracts the attention of the user and compels them to click to your video is considered as quality thumbnail.
4. Don’t forget your target audience
On YouTube keep this in mind that how many people have watched your video. The thing that matters is did your target audience watch the videos or not. This will decide the growth and success of your business over YouTube. Therefore, create the videos for your targeted consumers or audience. This will help you in getting more subscribers ultimately more profit in your business.
5. Effectively utilize the description section of your video
Description section on YouTube refers to the section in which admin can put general information regarding his video. The thing that you can also do is, put links of your social media profile, website or blog. It allows user to track your overall internet presence.
This will give you more exposure and also ask user to click those links and access the website or page. By doing this, the web traffic on your blog/site will not only increase but it will increase at a rate which will surpass your expectations.
6. Produce videos that satisfy audience needs
Yes, always try to create videos for engaging the viewers and meeting their expectations not for vialing the content and earning a profit. On whatever topic/category you create videos, your videos should educate or inform the users regarding your niche, high and ups of your niche etc. Don’t create videos just for getting recognition or fame and earning profit otherwise YouTube will delete your videos or in worst case suspend your channel.
7. Keep the length of your videos realistic
Many young/novice YouTubers fall into this trap of making long videos of duration up to more than 8-10 minutes. As a result, users get bored and they dislike the video and also unsubscribe the channel.
Decide the length of your video according to your content. Ask yourself is your content good enough to keep the viewers glued for 8-10 minutes.
Before publishing video watch the video with your friends or family members take their feedback. After that, work on loopholes then decide the length or duration of your video.
8. Monetize your video properly
Sometimes in the urge of earning profit many YouTube creators commit this mistake. Once their channel become famous and when they monetize their video, they place too many advertisements on a single video.
This interrupts and disturbs the video surfing experience of users, as a result users start unsubscribing the channel. Hence, they suffer loss instead of profit. Place you ads or monetize your video in a way that it won’t disturb users surfing experience.
For example: 2-3 ads are enough in a video that has duration of approximately 10 minutes.
If you will follow above mentioned tips carefully, very easily you can increase your brand value on YouTube and earn profits. Whole process seems easy but it is not so easy. Not only popularity you have to try to earn viewers credibility also. If you succeed in this then you realize that number of viewers are increasing rapidly. All the very best to all novice YouTubers!!!
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